A strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. Drip marketing endeavors to create sales through long-term repeat exposure to its recipients of the goods and services that are advertised.
Drip marketing used to be done chiefly with paper mail and flyers. The internet is now also commonly used as well. Many forms of drip marketing rely on the "Law of 29", which states that most prospects will not buy something until they see an ad for it at least 29 times.
Investment dictionary. Academic. 2012.
Look at other dictionaries:
Drip marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
drip marketing — UK US noun [U] MARKETING ► a way of selling products or services by contacting possible customers by phone, letter, email, etc. repeatedly over a period of time: »Drip marketing is the opposite of a marketing blitz. → Compare DRIP ADVERTISING(Cf … Financial and business terms
drip marketing — n. A direct marketing strategy that involves sending out a number of promotional pieces over a period of time to a subset of sales leads. Example Citation: In Cycle 1, sales ready leads are forwarded to the appropriate sales person. Prospects who … New words
E-mail drip marketing — is a form of e mail marketing where a company sends ( drips ) e mail messages to subscribers on a scheduled basis established using e mail marketing software. [Definition of Drip Email in Real Estate… … Wikipedia
drip — /drɪp/, drip campaign / drɪp kæmˌpeɪn/, drip method / drɪp ˌmeθəd/ noun the placing of advertisements for a product at fairly long intervals, making a long drawn out advertising campaign … Marketing dictionary in english
drip advertising — ➔ advertising * * * drip advertising UK US noun [U] MARKETING ► continuous small amounts of advertising for a product or service over a long period of time: »Drip advertising ensures a brand is constantly in the public eye, and is more effective… … Financial and business terms
drip campaign — ➔ campaign * * * drip campaign UK US noun [C] MARKETING ► a way of advertising a product or service in which a series of letters or emails are sent out repeatedly over a period of time: »Potential customers are placed on an automated e mail drip… … Financial and business terms
drip method — ˈdrip ˌmethod noun [singular] MARKETING a way of selling goods or services to people by making regular telephone calls to them over a long period of time to persuade them to buy * * * drip method UK US noun [S] MARKETING ► a way of selling… … Financial and business terms
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia