Drip Marketing

A strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. Drip marketing endeavors to create sales through long-term repeat exposure to its recipients of the goods and services that are advertised.

Drip marketing used to be done chiefly with paper mail and flyers. The internet is now also commonly used as well. Many forms of drip marketing rely on the "Law of 29", which states that most prospects will not buy something until they see an ad for it at least 29 times.


Investment dictionary. . 2012.

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  • drip — /drɪp/, drip campaign / drɪp kæmˌpeɪn/, drip method / drɪp ˌmeθəd/ noun the placing of advertisements for a product at fairly long intervals, making a long drawn out advertising campaign …   Marketing dictionary in english

  • drip advertising — ➔ advertising * * * drip advertising UK US noun [U] MARKETING ► continuous small amounts of advertising for a product or service over a long period of time: »Drip advertising ensures a brand is constantly in the public eye, and is more effective… …   Financial and business terms

  • drip campaign — ➔ campaign * * * drip campaign UK US noun [C] MARKETING ► a way of advertising a product or service in which a series of letters or emails are sent out repeatedly over a period of time: »Potential customers are placed on an automated e mail drip… …   Financial and business terms

  • drip method — ˈdrip ˌmethod noun [singular] MARKETING a way of selling goods or services to people by making regular telephone calls to them over a long period of time to persuade them to buy * * * drip method UK US noun [S] MARKETING ► a way of selling… …   Financial and business terms

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